Liam is an SEO specialist at an advertising agency. He believes that he can improve the company’s search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn’t sure they’ll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
- Show the CEO the Google Analytics and Search Console reports on how much traffic the company website is getting, their keyword rankings, and their click-through rate.
- Create a slide deck presentation on content marketing and why it’s important to be constantly churning out fresh content for Google.
- Gather data about the search volume for the keywords Liam wants to create content for, showing the CEO the potential search visibility, clicks, and leads they might gain by following this strategy.
Explanation: The correct answer is Gather data about the search volume for the keywords Liam wants to create content for, showing the CEO the potential search visibility, clicks, and leads they might gain by following this strategy. Providing data-driven insights into the search volume for target keywords and the potential impact on search visibility, clicks, and leads is a compelling way to demonstrate the value of investing in content creation. By showcasing the potential return on investment (ROI) through increased search visibility and website traffic, Liam can alleviate the CEO’s concerns about the time and resources required for content creation. This approach shifts the focus from abstract concepts like content marketing importance to concrete metrics that directly tie content creation efforts to business outcomes. Additionally, by demonstrating the potential for improving the company’s search performance through targeted content creation, Liam can align his strategy with the CEO’s overarching goals of driving business growth and achieving tangible results. Therefore, gathering data about keyword search volume and potential outcomes effectively communicates the value proposition of content creation as a worthwhile investment in improving the company’s search performance.