Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?
- Keyword Planner
- Google Import
- Campaign Settings
- Microsoft Merchant Center
Explanation: The correct tool that Sarbjit should use to research keywords, compare impression share, and customize bids in Microsoft Advertising is the Keyword Planner. The Keyword Planner is a powerful tool within Microsoft Advertising that allows advertisers to conduct keyword research, analyze keyword performance metrics, and plan their advertising campaigns effectively. With the Keyword Planner, Sarbjit can explore a wide range of keyword ideas related to their business or industry, enabling them to discover relevant keywords that align with their advertising goals and target audience. Additionally, Sarbjit can use the Keyword Planner to compare impression share data for different keywords, gaining insights into the visibility of their ads compared to competitors and identifying opportunities to improve ad performance. Furthermore, the Keyword Planner provides valuable information on bid estimates for specific keywords, allowing Sarbjit to customize bids based on their budget and campaign objectives. By leveraging the Keyword Planner, Sarbjit can optimize their keyword strategy, maximize impression share, and enhance bid management to drive better results for their advertising campaigns in Microsoft Search Advertising. Conversely, tools such as Google Import, Campaign Settings, and Microsoft Merchant Center do not provide the same functionality or capabilities for keyword research, impression share analysis, and bid customization, making the Keyword Planner the most suitable choice for Sarbjit’s needs. Therefore, selecting the Keyword Planner aligns with Sarbjit’s objectives of conducting keyword research, comparing impression share, and customizing bids effectively in Microsoft Advertising.