Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?
- The overlapping audience is larger than 20% of all Amazon audiences.
- The overlapping audience is 20% similar to the average audience on Amazon.
- The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
- The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.