Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

 

Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

 

• Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
• Focus on educating shoppers on product details and how-tos.
• Build brand recognition with shoppers.
• Use sponsored ads to encourage repeat purchases.