You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- Affiliate location extension with a Google-curated Chain
- Location extension with a Google curated chain
- Location extension with Business Profile
- Affiliate location extension with a Global Location Group
Explanation:
Selling through partner locations without a Google Business Profile? Enhance visibility with Google’s curated chains through affiliate location extensions. These invaluable tools connect consumers to nearby stores that stock your products, especially when purchase decisions hang in the balance. In the affiliate location extension setup, two primary data sources emerge: Chains, which represent Google’s predefined brand-specific locations, and Global Location Groups (GLGs), categorizing venues like Restaurants or Bars. When your kombucha graces the shelves of retail chains, these extensions act as beacons, guiding shoppers to the perfect purchase.
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