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Home » Google Analytics Certification (GA4) Exam Answers » Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

By vmartinez

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

 

Explanation:

In my experience managing Google Analytics accounts for various websites, I’ve encountered scenarios where deleting a property became necessary due to changes in website ownership, restructuring, or simply cleaning up outdated data. When you delete a property from your Google Analytics account, it enters a ’trash can’ or a temporary holding period before being permanently deleted. This holding period typically lasts for 35 days. During this time, the property remains accessible within the account, allowing for potential recovery if the deletion was accidental or if there’s a change of plans. However, after the 35-day period elapses, the property is permanently removed from the account, along with all associated data and configurations. Understanding this timeframe is crucial for account administrators to ensure they have enough time to retrieve any valuable data or settings before the property is permanently deleted. Additionally, it underscores the importance of careful consideration before initiating the deletion process, as once the property is gone, there’s no way to recover it beyond the 35-day window.

 

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