Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?
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By vmartinez
Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?
By vmartinez
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
What automated bidding strategy should she use in her campaign?
Explanation:
Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a target spending amount that you choose. Being the director of marketing, jasmine should use the โmaximize clickโ bidding strategy if Jasmine has been given a set budget to drive as many potential customers as possible to her clothing storeโs chain website.
By vmartinez
A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.”
How will phrase match help the company’s Search Ads campaign?
By vmartinez
Singh’s marketing company has created an enticing ad that receives many clicks.
What effect will the ad likely have on the Google Ads auction?
Explanation:
This will make Singhโs marketing company ad likely have on the Google Ad auction.
The expected clickthrough rate (eCTR) predicts whether your keyword is likely to lead to an ad click. However, you should be actively working on improving your clickthrough rate (CTR) which is often how users who see your ad actually end up clicking on it.
By vmartinez
As an advertiser, creating your first Search ad in Google Ads is a simple five-step process.
What is the correct order of the five steps?
Explanation:
The correct order of the five steps for creating your first Search ad in Google Ads is:
1. Sign in to the Google Ads account where you wish to make the Search ad.
2. In the page menu on the left of the screen, choose the + button.
3. Choose your objective, select Search ad from the available options, and enter your campaign details.
4. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
5. Select Publish campaign.
Therefore, the correct order is:
Sign in > Choose + button > Choose objective and enter details > Review settings > Publish campaign.
By vmartinez
You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts.
What are two advantages Performance Planner offers you?
Select 2 Correct Responses
Explanation:
Performance Planner stands out for its data-driven approach. Updated every 24 hours, it taps into billions of search queries and simulates ad auctions from the past 7-10 days, considering variables like seasonality and competitor activity. After these simulations, its accuracy is measured and machine learning algorithms are applied to refine future forecasts, helping you plan your budget with precision.