Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Events can be associated with signed-in users to enable cross-device reporting Conversion reporting for the web data … Continue reading Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?