Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.
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Amazon DSP Advanced Certification Answers
Exam URL: https://learningconsole.amazonadvertising.com/student/path/6635-amazon-dsp-advanced-certification
Questions:
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Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.
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You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?
Select All Correct Responses
or
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Which of the below is NOT considered a conversion metric?
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For your campaign to receive credit for conversions, you must associate the appropriate ASINs or pixels to your campaign in order settings.
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or
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A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.