By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.
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Amazon DSP Advanced Certification Answers
Exam URL: https://learningconsole.amazonadvertising.com/student/path/6635-amazon-dsp-advanced-certification
Questions:
By vmartinez
By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.
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To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP.
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Amazon DSP supports creation of lookalike audiences from:
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Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?
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With Amazon Advertising tag (AAt), you can capture hundreds of events using one pixel and use them for creating multiple audiences.
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You can download or upload bulksheets across advertisers within the same entity.